Sports on Apple TV
When Apple TV+ first launched, it seems Apple is chasing after HBO by emphasising on quality over quantity. Throw money at talent, focus on storytelling. That strategy seems to be working -- except that it still need to figure out how to bring in subscribers despite winning at Emmys and Oscars.
I don't know what Apple is thinking when they started chasing after sports. It doesn't seem to be going for quality, and it doesn't seem to be going after quantity like ESPN. And whatever the strategy may be, it doesn't seem to be working.
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Link: F1 Viewership Has Plunged Since Move From ESPN to Apple TV, by Jared Beilby, USA Today