This Is My Last

New CEO, Same Apple (For Now)

If you haven’t heard, there is a new CEO over at Apple.

It wasn’t ever helpful before, but perhaps it’s time to really retire the question: what would Steve Jobs do. (And I don’t think “What would Tim Cook do” will ever be a frequently-asked-question.)

Perhaps Tim Cook can now remove that 4am alarm on his Clock app, and just let the sunshine wakes him everyday. Or maybe he can still wake up early in the morning, but go for a longer walk outside and don’t bother reading emails on his iPad if there are no board meetings.

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