Is Apple's Protecting Everyone's Privacy?
Apple has focused on two issues on privacy. Firstly, Apple (mostly) is not able to get your data, and will not be able give your data to others. Secondly, Apple customers are in control of their privacy, and they are made aware of how their data are collected, transmitted, and stored.
As Thorin Klosowski, EFF, argues, there's something missing here:
The technical privacy promises these companies focus on only cover the consumer and user of the device. They ignore every bystander you interact with and their inability to actually opt out. There is no technical protection for you as a non-user of these devices, the person who finds yourself captured by them.
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Link:
- Tech Companies Are Trying to Shift the Entire Concept of Privacy (Again), by Thorin Klosowski, Electronic Frontier Foundation