Do You Want CarPlay With Your Car, Or Do You Prefer Not Use Your Phone When Driving?
The car industry accidentally did something I've always wanted to see, which was to release basically the same car under two brands and models, with one major consumer-facing difference. It's kind of remarkable how good of a experimental design this is, since the performance and driving characteristics of both cars are identical, but drivers in one model get a major phone integration the others do not.
No, I am also not surprised.
~
Link: The Car Industry A/B Tested Selling a Car With and Without Carplay and the Results are Not Shocking, by Matthew Haughey, A Whole Lotta Nothing