Apple TV's Last Hurrah?
The new US$299 Apple TV. It's expensive. It offers no substantial new features beyond Siri AI. There are a lot of bells and whistles that many customers do not need.
Are we looking at Apple's last hurrah before getting out of the TV set-top business? Is this just like that Apple Silicon Mac Pro?
Yes, we know why it is expensive. (AI.) But why isn't there a cheaper version? Jason Snell of Six Colors offers some possibilities.
But then, we have also heard rumors that Apple is re-evaluating its service offerings. We have seen Apple getting rid of Apple One -- a bundle of Apple services -- in a lot of countries. So far, Apple has only ported Apple Music and Apple TV (the streaming service) to other competing platforms. I think we may well be seeing the end, or a re-positioning, of the other Apple services such as Fitness+ and Arcade. And with those gone, Apple may no longer need Apple TV (the set-top box) to be around anymore.
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Link:
- A $299 Apple TV: Is That All There Is?, by Jason Snell, Six Colors