This Is My Last

Apple Is Not Doing Enough For Its App Stores

Between bad apps that try to scam customers, and good apps that are rejected for seemingly wrong reasons, shouldn't Apple deploy more and better reviewers to their App Store to justify their high margins?

Update on Aug 9, 2026: Retraction: The App Store Rejection of the Week That Was, in Fact, a Correct Rejection, by John Gruber, Daring Fireball

John Gruber:

My disdain for astrology is so utter, and my esteem for Godier’s previous work so high, that it simply never occurred to me that he might have actually made and submitted to the App Store an astrology app, let alone that he’d then feign surprise and frustration that an astrology app was rejected for being an astrology app. I showed him a draft of my post before publication, to make sure I had the story straight, and he offered not a word of caution, only gratitude for my drawing attention to the matter.

And:

Obviously it was I who was mistaken. This article is my correction, and I apologize to all who read and believed my now-retracted post, and to the reviewers at the App Store whose competence (if not literacy) I besmirched. Sorry about that. Won’t happen again.

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